Ken Dobell (B.A. McGill, '93) is a high-calibre digital marketing, management, sales and strategy executive, with a superior track record of market positioning, product/service innovation, people and business development — and fast, profitable revenue growth — throughout North America and Europe.
transformative change management
Throughout his career, Ken has successfully led the charge as an agent of change — leveraging technology and consumer trends to develop, communicate and deploy new revenue models, service offerings and go-to-market strategies — often managing risk to build new and sustainable growth platforms through fundamental repositioning in real time. He has managed high-performance agency teams internationally, in English- and French-speaking environments. He can be relied upon to inspire through enthusiasm and benchmark progress through data — articulating a viable, compelling vision, elaborating strategies for achieving it, and executing on the details.
TECHNOLOGY & BUSINESS ACUMEN
In his six powerhouse years as President of Digital at DAC Group, Ken spearheaded the reinvention of a declining offline advertising brokerage into a leading-edge digital shop powered by proprietary technology. Today, the company is one of Google Canada’s largest trading partners, and among a select group of strategic partners in the U.S. Its unique PAGEtorrent™ platform, prototyped in 2007 and developed on scale in 2008, became the agency’s flagship asset, prime differentiator and competitive edge.
Thought leadership & communication
Two decades at the forefront of online brand building, corporate communications, marketing and demand generation has given Ken wide-ranging experience and a big-picture view, as well as hands-on expertise and keen instincts for spotting genuine trends through the hype. His knowledge of Internet technologies and integrated communications, coupled with a dynamic, engaging speaking style, has made him a regularly solicited contributor in industry circles. He has delivered future-facing presentations (e.g., SMX: Toronto, New York, London), led workshops & seminars (e.g., CMA) and authored opinion pieces (e.g., Visibility Magazine). An international network of 3,500+ professional contacts speaks to his exceptional relationship-building, consultation and business development skills.
As a freelance copywriter, translator and editor, Ken has selected, adapted and amended countless pieces for publication, from academic papers to popular fiction and non-fiction, including translating a bestselling Québecois novel (Les Bouquets de noces by Denis Monnette) for American audiences.
Over the course of a successful international career based out of Toronto, Montreal and Paris, he has worked throughout North America and Europe and traveled extensively abroad.
Ken has written numerous short stories and at least one unpublished full-length novel.
- President, Digital: DAC Group
Digital Performance Marketing Agency
Toronto, Montreal, Vancouver, New York, Rochester, Cleveland, Louisville, Chicago
- VP Marketing: WSI Internet Consulting
Worldwide franchise network
1,500+ Digital Marketing Consultants
- Monster Worldwide (TMP/Cala/Calagraph)
• Head of Interactive (Europe)
• National Director, Interactive (France)
• National Director, Interactive (Canada)
• Director, Strategic Planning (Canada)
• Creative Director (Canada)
• Associate Creative Director (Canada)
• Sr. Copywriter & Translator (Canada)